Alright, I'm going to call you out on this one.
$5.99 for a twelve-can pack of Coke is not a sale. Neither is 2/$10.99. Trust me on this, I buy a lot of pop and $5.99 is expensive even at full price.
Furthermore, since you are so very conveniently located near my house, I am in your store quite frequently, so I can attest to the fact that even within the world of your establishment alone, $5.99 is not a sale. That's the most expensive price you ever sell a 12-pack.
Don't be a big old liar, Shoppers. It shames you.
Sincerely,
Me
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